Eric the is responsible for Digital Content and Online Community Building for the Inncuvate Digital team supporting the INNOHUB@PGCC. He is responsible for creating authentic culturally relevant content and targeted messaging across a broad spectrum of digital channels and platforms. He is a content strategist that uses creative messaging to grow and manage niche-based digital communities. He is the editor and overseer of all creative content and target messaging across digital channels. He translates authentic culture in digital media by painting pictures with relatable imagery. Using a balanced mix of style and voice, he pushes against the illusion that content paints a unified interpretation for everyone.